Design varies from art in that it has a very specific objective to achieve, in the sense that it needs to align with the target market and speak a language or display a graphic with which the audience can identify. As graphic designers in Malta, we will toil on the right picture, photo or illustration and pick the suitable font and tone of colour to ensure that the crafted designs has the desired appeal. At Keen, the leading graphic design studio in Malta, we understand that design is being utilised for a variety of marketing elements from the initial Branding process over Promotional Products, to 3D stands, product packaging and labels, stationery, flyers and brochures as well as digital assets like banners, animations and even the graphical user interface for Website Development and Mobile Apps. Extending the design and adapting it to different channels and mediums requires mastery of both the Print and digital industry. We believe that design work is one of the success points that will bring businesses and prospects together.