Design varies from art in that it has a very specific objective to achieve, in the sense that it needs to align with the target market and speak a language or display a graphic with which the audience can identify. As graphic designers, we will toil on the right picture, photo or illustration and pick the right font and tone of colour to ensure that the design being created has the right kind of appeal.
At Keen, we understand that design can be used and is needed for a variety of elements from the initial branding process over promotional products, to retail designs and stands, product packaging and labels, stationery, flyers and brochures as well as digital assets like banners, animations and even the graphical user interface for website development and mobile Apps.
Extending the design and adapting it to different elements requires mastery of both the print and digital industry. We believe that our design work is one of the points that will bring our clients and their customers together, where customers recognise the business and the product or service it stands for from the design itself.
At Keen, we know that the winning design is the one where the aesthetics are perfectly matched to the function of the design at hand. In a world that’s highly visual, design can be the linchpin of your success.