Conversion Rate Optimisation

Your ROI is important to us as much as it is to you.

Your average unique visitors (per month):
Your average number of orders/signups (per month):
Your average revenue per order/signup:

Your Results

BEFORE CONVERSION RATE OPTIMIZATION EFFORTS:

 
 
Average conversion rate (per month)
Average revenue per visitor
Average total revenue (per month)


YOUR CONVERSION RATE OPTIMIZATION EFFORTS: **

 
Conversion rate lifts (%)
Reduced homepage bounce rate
Increased performance of your product/service pages
Increased level of usability of your website
Increased clarity of your websites value proposition
Reduced shopping cart/sign up flow abandonment

AFTER CONVERSION RATE OPTIMIZATION EFFORTS:

 
% change
Improved average conversion rate (per month)
Improved average conversions (per month)
Improved average revenue per visitor
Improved average total revenue (per month)


* Examples of conversions: orders, signups, opt-ins
** Typical lifts expected from good conversion improvements, but will vary (you can change them)

We will help you find ways of how to use the traffic you already have on your website and make visitors take a desired decision, converting them into potential customers. CRO is all about making your website smarter through strategies that increase customer engagement and mostly important your ROI.

How can you benefit from CRO?

CREATING BETTER EXPERIENCE TO USERS WILL GROW CONVERSIONS
CUSTOMER BEHAVIOUR IS MEASURABLE AND TRACKABLE
IT HELPS YOU MAXIMIZE PROFITS
IT’S A MORE COST-EFFECTIVE APPROACH TO CONVERT VISITORS
THE COST OF CUSTOMER ACQUISITION COULD BE HALVED
GIVES VISITORS WHAT THEY WANT BEFORE THEY DROP-OFF

How it works

In our Digital Marketing Agency, key performance indicators define the direction so our team ensures that what we are monitoring are the correct objectives for your business. Backed up with the valuable Web Analytics set up i.e. Google analytics, we would start monitoring the average conversion rate, the average order value and the revenue per visitor amongst others before proceeding to the next stage of optimisation through UX and CRO.

Refining user experience

The aim of UX is to improve the design of a site so that it is simpler, more coherent and more user-friendly to make site navigation as easy as possible for the prospects to inquire or purchase. While prioritising user experience over aesthetically pleasing design is an essential point, avoiding clutter in order to make your objective and message stand out is as crucial. Our team of Conversion experts gets excited about the right fonts and colour schemes for your specific target market or industry. We vouch that multiple access points help users to move around in your pages and enable prospects to take actions at various points. There are many more points to observe, test, analyse and eventually improve such as refined copy-writing, providing credibility and eliminating friction barriers to instil a feeling of trust which eventually helps convert clients.

Your way forward

Let’s improve your user’s experiences and increase sales with customer-centric web enhancements implying Digital Analytics, Custom Design and Custom Website Development. As a kick-start, we invite you to download the document below which includes our 10 commandments of CRO. Check if your website complies with all these points and if not, get in touch with us today to discuss how we can help out.
CRO Quotation
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