Penetrating New Markets
In order to reach the target audience an offline marketing approach was applied to complement the ongoing online strategy. The style of advertising for print media goes hand in hand with the recent re-branding and the new look and feel the company has adopted. The style is modern with emphasis on the visual aspect and merchandise.
The re-branding has been rolled out throughout all aspects of the brand from various signage at the Malta showroom, to corporate stationery, business cards and even vehicle wrapping. This was important in order to be able to show a consistent branding strategy.