Destination Marketing

Client: Ministry for Gozo / Tourism & Economic Development Directorate
The Challenge:
The consistent promotion of Gozo as a Mediterranean jewel, rich in historical and cultural heritage, offering manifold places of interest, leisure activities, unique dive sites and a distinct charm of local hospitality needs to be effectively communicated through an appealing and user-friendly website, digital representation, and in promotional marketing material.
The Solution:
Combining an eye sticking user-centred design with modern functionalities, SEO optimised and mobile responsive development is fundamental for the successful digital promotion of Gozo in various markets. Effective content creation for the different media channels is as relevant as branding consistency, constant search engine optimisation and detailed analysis and planning.