Adopt a mobile-first approach to your website, like Abelands

By Maria Michela Azzopardi

With more than 20 years of experience, Abelands has built dozens of high-quality homes across the Maltese Islands.

The property development firm offers luxury villas, town houses, family homes and apartments for sale across Malta and Gozo.

However, Abelands decided it needed a mobile-first website to best reflect its brand and ensure maximum cut-through in an increasingly crowded and competitive marketplace. And that’s where Keen came in.

We understand that a great website that is smartphone-friendly is a vitally important part of any business today. The world is now mobile-first, your website should be too. Smartphones and tablets have revolutionised the way we connect, and as a result, the way businesses operate. In fact, the majority of web traffic now comes from mobile devices. 

To respond to consumers’ increasing preference for mobile websites, Google introduced a mobile-first index, which now powers over half of Google’s search results. Instead of reading the desktop version of a site, it now looks at the mobile version. In simple terms, Google indexes your web pages based on how they render on a smartphone instead of a desktop computer.

Abelands told us that they wanted a website that was not only mobile optimised but delivered three key goals:

  1. They wished to make it easy for customers to book a time for a viewing or a valuation.
  2. The new site should show all the current projects and homes for sale, using stylish images, easy-to-read maps and must-know details about each property. 
  3. Lastly, it should look neat and work extremely well on smartphones, which is how the vast majority of customers visit the site.

Working hand in hand with Abelands, Keen carefully crafted a bespoke website that is perfectly tailored to the needs of the company and is mobile-first. The design is clean, minimal, and easy to interact with on a small screen.

Today, Abelands.com showcases all the stunning homes on offer as well as clearly displaying important information such as the number of bedrooms, bathrooms and room sizes. In addition, we carried out a day of professional photography and deployed our graphic designers to generate inspirational images and visuals for the site.

Abelands managing director Nathon Abela said: ‘I have been very impressed with not only the great mobile-friendly website that Keen designed for us but also their customer service and professional approach towards merging my preferences with their expertise for user satisfaction and lead generation.

‘When the website was being built I had constant contact with the Keen team and was very happy with the overall result when we went live. I’m pleased to say that we have climbed the Google ladder greatly over the last few months and traffic to Abelands.com is growing every week.’

He added:

‘I would definitely recommend Keen to any business and entrepreneur who likes getting things done and done well – I’m looking forward to working with them in the future to promote our properties to the right people’.

Our team at Keen also takes care of all of Abelands’ social media platforms. Managing and creating content that inspires people and generates fresh interest in the company’s property portfolio is absolutely rewarding. Mutual efforts help to drive site traffic, craft leads and boost brand exposure and engagement.

Our cutting-edge website designers love to wow our brands with fresh ideas, whilst our creative content writers will make your pages sing! It’s our passion and we make sure that your digital appearance is the best it can be, whilst you funnel your efforts towards your business growth. 

At Keen, we can take ownership of your full website project from domain name, hosting and logo design through to website build and search engine optimisation all according to your preference and needs.  Request a free marketing audit and let’s have an informal chat over a coffee about your marketing needs!