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How time spent juggling Social Media transforms into undeniable ROI

If truth is told, there are few marketing managers who have not at some point or other complained about the amount of time that Social Media seems to engulf.  From creating content, posting the right type of quality material, to recruiting, engaging and interacting with followers, not to mention monitoring competitors, Social Media is truly time-consuming!  Read more

Influencing your customers with the right marketing tactic

Marketing is no longer about the stuff that you make, but about the stories you tell’, claims the American marketer Seth Godin. In today’s competitive day and age, marketing habits have changed in order to be relevant to the society that we are living in. Indeed, social media’s explosive growth over the past few years have challenged the way companies affront marketing campaigns.
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Where’s the Weakest Link? Protecting your clients’ data matters!

For most of us, IT is a given, a facet of the 21st century that is taken for granted. The confidence that we have in the technology that surrounds us provides us with a vibe to dream and a springboard from which to undertake new  strategies and digital projects forward. Yet behind every strategy, there’s a lot of thought (or at least there SHOULD BE) dedicated to protecting the clients’ data.
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Traffic. A never-ending issue leading to one solution…more roads to convert.

The late famous actor, Robin Williams once asked: “Why do you call it rush hour when nothing moves?” Well, thinking about it makes a lot of sense and when relating it to the digital marketing world we’re into, it immediately connects to Conversion Rate Optimisation (CRO), a modern approach to boost a website performance. Traffic means business. But imagine you’re stuck in a jam for hours leading to a city center and then when you think you’ve reached your destination, you spend another hour looking for a parking space. Most probably, you will either surrender and go back home or else you do half of what you’ve planned.

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Rain or shine, social CRM is a gold mine!

In the early days of social media, many training sessions about Social Media included discussions about what happens when a customer posts a complaint on social media. Whilst everyone was delighted when compliments were dished out, very few knew how to handle the posts that had some negative connotations appropriately and how to turn these into an opportunity, showcasing the companies’ philosophy and gaining trust.  Read more

From heatwaves and heatmaps to hot leads!

For many August is a month for lying low. In some cases, business seems to flow at a slower pace and in fact, many businesses opt to have the famous August break.   Surely the heat on these islands does not help and many of us would prefer the beach to the desk….

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Digital Marketing Strategies for Exporters

Modern times have depicted the world as one global market but what does this mean?  Does this mean that you can roll out your successful business model into any market anywhere in the world?  If you have grown your local business to a point where now you feel ready to conquer the export one, then it’s time to examine in depth the digital marketing strategy that you need to embrace!

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The User Experience – An Essential in 2017

We have recently mentioned how Keen exploits the User Experience combined with the Conversion Optimization in the article named “Why it pays to be a data nerd?”. When one starts looking at data, it often becomes obvious that the next step is delving into the User Experience.

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