In the history of marketing, typography has often remained a neglected tool. The choice of fonts seem harmless but, the typeface and the images along with the catchy phrases do majorly impact our perception. So think again, typography is very important both for your content and for your brand positioning. Read more
If truth is told, there are few marketing managers who have not at some point or other complained about the amount of time that Social Media seems to engulf. From creating content, posting the right type of quality material, to recruiting, engaging and interacting with followers, not to mention monitoring competitors, Social Media is truly time-consuming! Read more
‘Marketing is no longer about the stuff that you make, but about the stories you tell’, claims the American marketer Seth Godin. In today’s competitive day and age, marketing habits have changed in order to be relevant to the society that we are living in. Indeed, social media’s explosive growth over the past few years have challenged the way companies affront marketing campaigns.
For most of us, IT is a given, a facet of the 21st century that is taken for granted. The confidence that we have in the technology that surrounds us provides us with a vibe to dream and a springboard from which to undertake new strategies and digital projects forward. Yet behind every strategy, there’s a lot of thought (or at least there SHOULD BE) dedicated to protecting the clients’ data.
The late famous actor, Robin Williams once asked: “Why do you call it rush hour when nothing moves?” Well, thinking about it makes a lot of sense and when relating it to the digital marketing world we’re into, it immediately connects to Conversion Rate Optimisation (CRO), a modern approach to boost a website performance. Traffic means business. But imagine you’re stuck in a jam for hours leading to a city center and then when you think you’ve reached your destination, you spend another hour looking for a parking space. Most probably, you will either surrender and go back home or else you do half of what you’ve planned.
In the early days of social media, many training sessions about Social Media included discussions about what happens when a customer posts a complaint on social media. Whilst everyone was delighted when compliments were dished out, very few knew how to handle the posts that had some negative connotations appropriately and how to turn these into an opportunity, showcasing the companies’ philosophy and gaining trust. Read more
If you feel that your allocated Marketing budget and resources don’t drive the desired success and you are struggling with customer retention or missing out on converting window shoppers to customers – it’s time to suss out your Marketing Mix.
For many August is a month for lying low. In some cases, business seems to flow at a slower pace and in fact, many businesses opt to have the famous August break. Surely the heat on these islands does not help and many of us would prefer the beach to the desk….
If there is one type of website where the photos are a top priority, it has to be that of a restaurant business. Food photos are not just an Instagram trend, where many have taken to posting mouth-watering pictures of the dishes!
Modern times have depicted the world as one global market but what does this mean? Does this mean that you can roll out your successful business model into any market anywhere in the world? If you have grown your local business to a point where now you feel ready to conquer the export one, then it’s time to examine in depth the digital marketing strategy that you need to embrace!