In the early days of social media, many training sessions about Social Media included discussions about what happens when a customer posts a complaint on social media. Whilst everyone was delighted when compliments were dished out, very few knew how to handle the posts that had some negative connotations appropriately and how to turn these into an opportunity, showcasing the companies’ philosophy and gaining trust. Read more
If you feel that your allocated Marketing budget and resources don’t drive the desired success and you are struggling with customer retention or missing out on converting window shoppers to customers – it’s time to suss out your Marketing Mix.
For many August is a month for lying low. In some cases, business seems to flow at a slower pace and in fact, many businesses opt to have the famous August break. Surely the heat on these islands does not help and many of us would prefer the beach to the desk….
If there is one type of website where the photos are a top priority, it has to be that of a restaurant business. Food photos are not just an Instagram trend, where many have taken to posting mouth-watering pictures of the dishes!
Modern times have depicted the world as one global market but what does this mean? Does this mean that you can roll out your successful business model into any market anywhere in the world? If you have grown your local business to a point where now you feel ready to conquer the export one, then it’s time to examine in depth the digital marketing strategy that you need to embrace!
We have recently mentioned how Keen exploits the User Experience combined with the Conversion Optimization in the article named “Why it pays to be a data nerd?”. When one starts looking at data, it often becomes obvious that the next step is delving into the User Experience.
When a client approaches Keen for Event Management, first thing we assure to understand is which area of the market they wish to target. Together with our clients we plan strategically in order to give promotional or corporate events that cut above the rest whilst keeping the brand’s ideals at the core.
Since the drastic shift to digital we are no longer in the dark when it comes to knowing what works and what doesn’t for the consumer online. This is mainly due to the constant monitoring of data through analytics and other specialized tools. We now know exactly the demographics of your site’s visitors, their behavior, what they are buying and where, if any, obstacles are occurring. At this day and age as a digital marketing company Keen is able to provide you with more answers to your questions than ever before for a successful website that delivers!
Some websites have one primary objective, while others have several thrusts. In fact, handling a website that needs to target different segments needs more careful planning. One such case is the JMartans website, a website that presents the innovative company that is focused on bringing avant-garde automated solutions both to the domestic and industrial markets.
Just right on the verge of summer, the team at Keen was busy putting the finishing touches of the Xlendi WaterSports website.
The website’s design evoking the feeling of ‘fresh’ and ‘summer fun’ was prepared in order to catapult the site visitor into visualising the experience of watersports that Xlendi WaterSports provides from its base on the jetty in Xlendi bay.