The digital phenomenon has swept the technological era of its feet and with visuals and multimedia sparking engagement and interaction, one can frankly state that the IT social media platform of the moment is Instagram. With over 800 million monthly active users and 500 million daily active users, this platform serves as the base for the constant rise of visual interaction, inspiration, and a means of self-expression.
Whilst browsing online, you must have seen those little speech bubbles, pop-ups, or simple buttons, mostly found in the lower right corner of a website. These are known as live chats and nowadays, many websites opt to have them. Keep on reading and you will find out why.
Mobile First Indexing by Google
On March 26th Google announced that they started migrating mobile-friendly websites to mobile first index. Now Google will use the mobile version of your website to crawl (using their Smartphone Googlebot), index and determine your rankings in Google itself. It’s now official, if your website is not mobile friendly, and has slow loading speed, this will affect your search engine rankings and visibility in Google.
The world has been undergoing a mobile communications revolution for the past 5 years, and it is a constant journey of somersaults and exciting breakthroughs. From wearable devices to connected cars and home, mobile technology is at the heart of worldwide innovation. The Mobile World Congress held these last 4 days in Barcelona was a congress gathering industry leaders, visionaries and innovators. Thus, going was a must! Read more
Let’s face it…spending eight or more hours sitting on your desk hearing the clickety-clacking of all the keyboards in your office may sound quite tedious. And imagine that the only place you can walk to in your office is the bathroom. That would make it even worse.
Frequently we get rounds that Mr Zuckerberg made an announcement. Most of the time, these are just scams, but Thursday’s announcement of Facebook’s owner is truly worth noting by all those who work in the digital sphere.
Now that we’ve partied and we’re trying to get on track with diets or healthy eating, it’s also time to come to terms with the GDPR. As a digital agency that has helped many businesses set up online shops and Apps, we feel it’s important to bring this topic to your radar. Read more
A Christmas Marketing Guide
The season of joy is just two months away, but from a business perspective, no firm has two months left for Christmas. This is because your Christmas message and offers need to be out there at least a month before Christmas. In practical business terms, there is only one month left. If you’re still thinking of mounting a Christmas campaign, it’s time to really make a dash for it!
In the history of marketing, typography has often remained a neglected tool. The choice of fonts seem harmless but, the typeface and the images along with the catchy phrases do majorly impact our perception. So think again, typography is very important both for your content and for your brand positioning. Read more