GDPR: The pains & gains for marketing your business in 2018

At the beginning of this year, we did already provide a detailed overview what the General Data Protection Regulation (short for GDPR) entails and has in store for all website owners/users.

The key aim of the GDPR is to process data from private people in a lawful and transparent manner.

Now it is time to analyze what all these changes mean for Digital Marketing and business owners.

Read more

A Short Guide to Live Chat and why you should use it

Whilst browsing online, you must have seen those little speech bubbles, pop-ups, or simple buttons, mostly found in the lower right corner of a website. These are known as live chats and nowadays, many websites opt to have them. Keep on reading and you will find out why.

Read more

Traffic. A never-ending issue leading to one solution…more roads to convert.

The late famous actor, Robin Williams once asked: “Why do you call it rush hour when nothing moves?” Well, thinking about it makes a lot of sense and when relating it to the digital marketing world we’re into, it immediately connects to Conversion Rate Optimisation (CRO), a modern approach to boost a website performance. Traffic means business. But imagine you’re stuck in a jam for hours leading to a city center and then when you think you’ve reached your destination, you spend another hour looking for a parking space. Most probably, you will either surrender and go back home or else you do half of what you’ve planned.

Read more

Keen Ltd. Logo