GDPR: The pains & gains for marketing your business in 2018

GDPR: The pains & gains for marketing your business in 2018

At the beginning of this year, we did already provide a detailed overview what the General Data Protection Regulation (short for GDPR) entails and has in store for all website owners/users.

The key aim of the GDPR is to process data from private people in a lawful and transparent manner.

Now it is time to analyze what all these changes mean for Digital Marketing and business owners.

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Website Audit – What is it? And Why do You Need One?

The benefits of a website audit

A website audit is an examination of the client’s website performance. Knowing exactly what to improve on your website and how is not always easy.  Our comprehensive website audit checklist includes more than 35+ on-page and off-page factors. We crawl the website exactly the same way search engine bots do.

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Benefits of having an Instagram Business Account

The digital phenomenon has swept the technological era of its feet and with visuals and multimedia sparking engagement and interaction, one can frankly state that the IT social media platform of the moment is Instagram. With over 800 million monthly active users and 500 million daily active users, this platform serves as the base for the constant rise of visual interaction, inspiration, and a means of self-expression.

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A Short Guide to Live Chat and why you should use it

Whilst browsing online, you must have seen those little speech bubbles, pop-ups, or simple buttons, mostly found in the lower right corner of a website. These are known as live chats and nowadays, many websites opt to have them. Keep on reading and you will find out why.

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Mobile First Indexing is Here. Are You Well Prepared?

Mobile First Indexing by Google

On March 26th Google announced that they started migrating mobile-friendly websites to mobile first index.  Now Google will use the mobile version of your website to crawl (using their Smartphone Googlebot), index and determine your rankings in Google itself. It’s now official, if your website is not mobile friendly, and has slow loading speed, this will affect your search engine rankings and visibility in Google.

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Keen at MWC 2018

The world has been undergoing a mobile communications revolution for the past 5 years, and it is a constant journey of somersaults and exciting breakthroughs. From wearable devices to connected cars and home, mobile technology is at the heart of worldwide innovation. The Mobile World Congress held these last 4 days in Barcelona was a congress gathering industry leaders, visionaries and innovators. Thus, going was a must! Read more

Work…making it work!

Let’s face it…spending eight or more hours sitting on your desk hearing the clickety-clacking of all the keyboards in your office may sound quite tedious. And imagine that the only place you can walk to in your office is the bathroom. That would make it even worse.

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Have you heard what Facebook’s going to be doing?

Frequently we get rounds that Mr Zuckerberg made an announcement. Most of the time, these are just scams, but Thursday’s announcement of Facebook’s owner is truly worth noting by all those who work in the digital sphere.

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2018 is here and GDPR is here to stay too! – Keen Malta

Now that we’ve partied and we’re trying to get on track with diets or healthy eating, it’s also time to come to terms with the GDPR. As a digital agency that has helped many businesses set up online shops and Apps, we feel it’s important to bring this topic to your radar. Read more

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