Manoel Island Yacht Yard
Manoel Island Yacht Yard is a 21st century ‘one stop marine yard’ providing tailored made services for their clients. It’s a modern yard where tradition embraces the latest in technology. In 2010 it was taken over by new management who appointed Keen to rebrand Manoel Island Yacht Yard.
Corporate Identity
A classic and simple logo with all the elements confined within a boundary area. The illustration of two hulls connects the logo with the marine industry and gives it a modern and sophisticated feel. This relation with the marine industry is further enhanced with the use of a blue background colour. A traditional font was used to reflect the established name in quality yacht services.
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Website
We created a simply design, with blue as the primary colour, a natural colour inspired by the blue of the sky and the sea, which are the main elements in sea navigation. Keen also developed an online booking form giving visitors the ability to reserve their berth from the comfort of their home or office, 24 hours a day, 7 days a week.
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Corporate Brochure
The brochure is a vital marketing tool that can accelerate the growth and expand the brand name beyond any dimension. We laid out the brochure in 3 fold out spreads each dedicated to one of the 3 company traits of Excellence, Value and Tradition. Keen created the cover out of a thick luxurious cardboard reflecting the toughness of the yacht yard industry. Extensive use of photography including panoramic aerial views together with creative us of font and text layout were used throughout the brochure to continue building on the Manoel Island Yacht Yard image.
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